The brand's modern identity took shape under the leadership of Miuccia Prada, Mario's granddaughter, who joined the company in the late 1970s. Her unconventional approach to design—embracing minimalism, functionality, and intellectual themes—catapulted Prada into the forefront of luxury fashion. In 1985, she introduced the iconic Prada nylon backpack, transforming an industrial fabric into a symbol of high fashion. This innovation solidified Prada's reputation as a brand that challenges conventions.

Global Expansion & Cultural Influence

By the 1990s, Prada expanded beyond accessories, launching ready-to-wear collections for men and women. Its runway shows became major fashion events, often featuring collaborations with architects and artists, further cementing its influence on contemporary culture. The brand’s signature aesthetic—clean lines, subdued palettes, and subtle branding—attracted a discerning clientele that valued understatement over ostentation.

Prada Today: A Legacy of Innovation