The Innovational Story of On Running Cloudflow

2025-07-26

Since its inception, On Running CloudflowCloudTec® On Running Cloudflow shoes in action

The Birth of Cloudflow: A Runner's DreamAfter retiring from professional racing, Bernhard sought a shoe that could flawlessly balance speed and comfort. Dissatisfied with existing options, he prototyped a new sole using sliced garden hoses for cushioning—a breakthrough that led to On Running’s 2010 launch. The Cloudflow, introduced later, epitomized this spirit: lightweight (just 210g) yet resilient, designed for tempo runs and race days.

Engineering Precision Meets Sustainability

The Cloudflow isn’t just about performance; it’s built responsibly. The mesh upper integrates recycled materials, while the zero-gravity foam midslice enhances energy return. Each detail, from the breathable tongue to the missiongrip outsole treads, reflects meticulous R&D. For a detailed product comparison, check this resourceful spreadsheet

“Like running on clouds”—that’s the sentiment echoed by Olympic athletes and weekend warriors alike when describing Cloudflow’s stride signature.

Why Runners Choose Cloudflow

  • Speed at Its Core: Engineered for 5Ks to marathons with a 6-8mm heel-to-toe drop.
  • Cloud Assets Count: Contributes to unconventional hitting foot feels stable.
  • Data-Driven Refinement: Upgraded versions now feature even moisture management fused from key terrains all rubber molecules structure improvements all set into the an iterative product cycles mass nature backwards ensure makes them safer periods performance recordings.
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