AMI: A Legacy of Authentic Craftsmanship and Contemporary Elegance

2025-10-14

Founded in Paris in 2011 by creative visionary Alexandre Mattiussi, AMI

Alexandre Mattiussi’s journey is a classic tale of passion meeting purpose. Having honed his skills at prestigious fashion houses including Dior, Givenchy, and Marc Jacobs, he possessed a deep understanding of the industry but felt a disconnect with the overly formal constraints of luxury fashion. He envisioned a brand that reflected his own lifestyle—a blend of Parisian nonchalance and genuine elegance. The iconic AMI de Cœur An AMI boutique interior showcasing minimalist design

The rise of AMI

A Universe of Refined Products

While the classic "Ami de Cœur" sweater might be the entry point for many, the brand's universe is vast and meticulously crafted. AMI

For those looking to dive deeper into the specific offerings and explore the full range of products, from ready-to-wear to accessories, a comprehensive resource is available. You can explore a detailed product spreadsheet that catalogs numerous AMI items, providing valuable insights into the collection's diversity, pricing, and seasonal availability.

Today, AMIAMI

"I wanted to create a friendly wardrobe—pieces that you wear with ease, that make you feel good, and that become your favorites." — Alexandre Mattiussi

In conclusion, the story of AMI

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